Subway, the huge nationwide sandwich chain, is rolling out its first-ever breakfast offerings, started on April 5. Products were very well received in a limited test that included many Canadian outlets.
According to Subway:
The sandwiches will be made with omelets- regular eggs or egg whites and cheese -served on English muffins, flatbread or Subway’s fresh-baked sub rolls. Options include Western egg and cheese, Black Forest ham and cheese, bacon and cheese and steak, egg and cheese. Customers can add any of Subway’s regular lunchtime condiments or vegetables to their order. Prices range from $1.75 for an English muffin melt to $6 for a footlong sandwich.
Prices for breakfast offerings will range from $1.75 to $6.00. Apparently Subway has decided to pass on the hotly contested value segment for the product rollout.
Subway has also been touting its industry-leading animal welfare policies, including using eggs only from cage-free chickens.