Another West Coast Burger Chain chooses Houston

September 23, 2010

Burgers are hot in Houston, and another California-based chain is trying to grab their share of the market. The Counter® Custom Built Burgers, a premium burger concept known for offering more than 300,000 possible combinations, will open first Texas location in Houston on September 27, 2010.

Their announcement:

The Counter brings mouthwatering, premium burgers and “The Counter Culture” community to hungry diners in Houston. Nearly 80 percent of The Counter’s customers choose the “Build Your Own Burger” option and get creative with hundreds of thousands of possible variations. Upon arrival, guests receive a clipboard to create a custom burger or choose from Signature Burgers, Signature Burgers in a Bowl, Sandwiches and Starters.

Guests can select from three sizes of proteins – one-third, two-third and one-pound – made from all natural, humanely raised and handled fresh Angus beef that is ground daily, grilled chicken, turkey or house-made veggie and an array of 12 cheeses, 33 toppings, 21 unique sauces and four types of buns. Alternatively, guests can choose a bun-free Burger in a Bowl. Sample toppings and sauces include: dill pickle chips, roasted green chiles, corn and black bean salsa, fried egg, honey cured bacon, basil pesto and chipotle aioli. Additionally, The Counter in Houston will offer ice cream shakes, malts and floats, as well as a diverse selection of handcrafted beer and wine.

The Counter in Houston features 4,000 square feet of indoor/outdoor space that seats up to 160 burger-hungry guests indoors and on the spacious, sunlit patio. A mix of classic rock, hip-hop, jazz and top hits provides the soundtrack within the sleek and industrial-designed restaurant. The artwork on the walls captures the uniqueness of Houston life and culture by showcasing photography by Gary Copeland. All artwork displayed at the restaurant will be available for sale.

The Counter Custom Built Burgers in Houston is located in 4601 Washington Avenue, Houston, Texas 77007. Hours are Sunday – Wednesday from 11 a.m. to 10 p.m.; Thursday – Saturday from 11 a.m. to midnight. The restaurant can be reached directly at (713) 966-6123.


Fox Charlotte interviewed Matt, of the Counter:

We've heard good things about The Counter from our west coast friends, and we look forward to sampling the menu at this new spot.

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