Americans Are Eating More Burgers... and Better Ones

July 8, 2011

OK, I feel better.  It's not just me.

Hubbell & Hudson's Bleu Cheese Burger

A new report released by food industry consultants Technomic revealed that Americans are eating more burgers, and better ones.  Nearly half of the Americans surveyed now eat burgers at least once a week.

(I think that they're all in line at Hubcap Grill when I stop by.)  That's up from 38% in 2009.

Another encouraging trend - consumers are willing to spend more for better burgers.  Taste and convenience were ranked ahead of price when choosing which burger to enjoy.  This bodes well for Houston's wide variety of better burger joints, from burger boutiques like Burger Guys to local success story / superlative burger chain Beck's Prime.

A fact that surprises some but doesn't surprise us: 99% of Americans surveyed say that they eat some kind of burger, even if only occasionally.

Source: Huffington Post.

Copyright 2023 Nurick + Associates