Starting a restaurant is a risky venture. Even proven concepts from established operators carry a great deal of risk. 60% of all restaurants fail in the first five years. So getting investors can be tricky, and restaurateurs often give up a great deal of control to the money guys in order to gain financing.
So what is a talented young chef with a vision to do? If it's 2014, and the chef is Jay Stone (of Wicked Whisk, Vallone's, and Jasper's fame) you take your idea to Kickstarter, the on-line marketplace that funds hot new ideas.
Kickstarter is a successful online phenomenon that's funded everything from the Pebble smart watch to the new Veronica Mars move. If you've got a great idea and you can present it well, Kickstarter is a good way to raise capital.
Chef Stone brings serious talent to the table. His cuisine has always drawn both popular and critical acclaim. Ever since we first sampled his cooking at the Wicked Whisk food truck, we were unabashed fans.
Houston mayor Annise Parker called Jay's Wicked Whisk her favorite food truck, and it's one that we miss very much. At a recent wine dinner at Jasper's, Chef Stone's dishes were the hits of the evening, and the popup events he's hosted with Will Buckman at Corkscrew BBQ all sell out within hours of being announced.
Chef Stone has the skills. We believe that the concept of New American comfort food with a Korean twist is one that will resonate well with Texans. So what is Chingu? In his words:
"Chingu has been my brainchild for quite some time and has evolved as I grew as a professional cook. After hosting pop-up dinners, food truck stops and collaborating with other local industry folk it came to me that this is what cooking is all about. Having fun, doing what you love and meeting great people along the way. Chingu means "Friend" in the Korean language and it represents my project perfectly.
"The Korean inspired fare will touch on American and Southern classics and be approachable by a wide audience. Korean Fried Chicken and Biscuits, Braised Beef Cheeks with Gochujang Mashed Potatoes and several varieties of In-House Fermented Kimchi will be menu staples. "Redefining Comfort Food" as I like to say."
Chef Stone has a clever strategy for his physical facility: He plans to start with a food truck, keeping his costs low and his location flexible. He'll then transition to a brick-and-mortar building when the time is right.
We're excited about Chingu, and urge our followers to support this exciting project. You can get onboard for as little as $5, but check out the larger pledges. They include generous rewards, up to a catered lunch or dinner for 15 guests at a bargain price.