The Woodlands has a reputation for chain restaurants. And while that reputation isn't totally deserved, it does have some merit. For every great independent out here, like Hubbell & Hudson Bistro, Republic Grill, Pallotta's, or Fielding's, there are five restaurants owned and managed from afar.
So we were particularly excited to attend the recent Chingu Preview Popup, hosted by Chef Jay Stone. Jay is an incredibly talented chef, and we've been fans of his cooking ever since he convinced us that peanut butter and jalapeƱo jam make sense on a burger, at the late, lamented Wicked Whisk food truck.
The event is a preview for the Chingu restaurant concept that Stone has been developing to bring to the Woodlands area. It's being funded via Kickstarter, and I encourage all foodies to support this talented chef. And the pledges represent very good values; anything from $20 worth of food and a t-shirt for $20 to an entire catered meal for a large group.
For this event, Jay prepared several of his Korean-influenced American comfort food dishes that will appear at Chingu. First up was one that has become legendary around here: Korean fried chicken.
Served with sides of Korean vegetables (including a superb kimchi and excellent spicy housemade pickles) this chicken was perfectly prepared; moist, tender and encrusted with a mildly spicy, beautifully crispy breading. Everyone raved about the chicken; it was a real crowd pleaser.
Next up was another dish that we were anticipating with great interest; Jay's spicy short ribs.
Nicely balanced between beefy, tangy, slightly sweet, and moderately spicy, this was perhaps my favorite dish of the night.
Next up is the old Korean favorite, poutine. OK, poutine is Canadian, not Korean, but Jay puts a distinctively Eastern spin on this north-of-the-border cult favorite.
Poutine is rarely spicy, but this version is, and it adds a new dimension to the dish. Normally we don't think of poutine as an entree, but this one was hearty and filling.
Being a pop-up event at a venue without a liquor license, several enterprising foodies improvised. Growlers of craft beer were brought over from the new local favorite Hop Scholar, and the beer nerds present seemed very pleased with the pairing.
Other foodies brought bottles of wine, and very stylish disposable aperitif glasses. We are in the Woodlands, after all.
Want to check out this unique and delicious Korean-influenced comfort food? Right now, you can't. But if you support Jay Stone's Kickstarter project, you'll help him open up Chingu as a venue where this food can be devoured on a daily basis.
C'mon, foodies. You say you want more non-chain, chef-driven restaurants. It's time to put up, or shut up.
Starting a restaurant is a risky venture. Even proven concepts from established operators carry a great deal of risk. 60% of all restaurants fail in the first five years. So getting investors can be tricky, and restaurateurs often give up a great deal of control to the money guys in order to gain financing.
So what is a talented young chef with a vision to do? If it's 2014, and the chef is Jay Stone (of Wicked Whisk, Vallone's, and Jasper's fame) you take your idea to Kickstarter, the on-line marketplace that funds hot new ideas.
Kickstarter is a successful online phenomenon that's funded everything from the Pebble smart watch to the new Veronica Mars move. If you've got a great idea and you can present it well, Kickstarter is a good way to raise capital.
Chef Stone brings serious talent to the table. His cuisine has always drawn both popular and critical acclaim. Ever since we first sampled his cooking at the Wicked Whisk food truck, we were unabashed fans.
Houston mayor Annise Parker called Jay's Wicked Whisk her favorite food truck, and it's one that we miss very much. At a recent wine dinner at Jasper's, Chef Stone's dishes were the hits of the evening, and the popup events he's hosted with Will Buckman at Corkscrew BBQ all sell out within hours of being announced.
Chef Stone has the skills. We believe that the concept of New American comfort food with a Korean twist is one that will resonate well with Texans. So what is Chingu? In his words:
"Chingu has been my brainchild for quite some time and has evolved as I grew as a professional cook. After hosting pop-up dinners, food truck stops and collaborating with other local industry folk it came to me that this is what cooking is all about. Having fun, doing what you love and meeting great people along the way. Chingu means "Friend" in the Korean language and it represents my project perfectly.
"The Korean inspired fare will touch on American and Southern classics and be approachable by a wide audience. Korean Fried Chicken and Biscuits, Braised Beef Cheeks with Gochujang Mashed Potatoes and several varieties of In-House Fermented Kimchi will be menu staples. "Redefining Comfort Food" as I like to say."
Chef Stone has a clever strategy for his physical facility: He plans to start with a food truck, keeping his costs low and his location flexible. He'll then transition to a brick-and-mortar building when the time is right.
We're excited about Chingu, and urge our followers to support this exciting project. You can get onboard for as little as $5, but check out the larger pledges. They include generous rewards, up to a catered lunch or dinner for 15 guests at a bargain price.
The Woodlands is surrounded by small towns and somewhat rural areas, and the influx of people to the area is causing the entire region to develop. A case in point is Umami, a newish Korean restaurant located in Magnolia, which is the town to the immediate northwest of the Woodlands.